Shooting a look book for a brand is one of my ultimate favorite photography things to do. This specific look book was shot for a hair elastics brand named "By Lilla" and this is the third look book I've had the honor of shooting for them. The look and mood of this editorial was soft, minimal and very natural. 

Photography: Karla Garcia (KG OHH SNAP)

Styling + Production: RAC

Hair + Makeup: Lutz Karpf